The current Freedom management team has over 200 years experience in the lending and technology sectors, including the leadership of several pioneering and industry-leading businesses.

  • Brian Brodie


    Brian joined Freedom in 2016 having held senior positions in a range of businesses. Prior to Freedom he was Sales & Marketing Director for Virgin Money and was one of the executive team which floated the business in 2014. Prior to that Brian was CEO of HML Ltd which was and still is the largest Mortgage Servicer in the UK. Brian brought significant experience of large scale change as well as significant presence in the finance market. Brian gained the honour of graduating first in his MBA year and is a qualified Lean Six Sigma Green Belt. Brian is also a Trustee of the Royal Academy of Dance.

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  • Andy Fisher

    Managing Director

    Andy joined the Group by way of the acquisition of his previous companies in 2016. Andy has brought extensive knowledge of growing businesses as well as a deep understanding of optimizing first and second charge mortgage sales. Andy runs Freedom Mortgages and has been instrumental in growing the first and subsequent mortgage business known as Freedom Mortgages. The growth in this area over the previous few years has made this operation one of the largest in the country. Andy has also been responsible for growing the successful Joint Venture with Mortgage Advice Bureau.

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  • Michael Davidson

    Business Development

    Michael joined the Group in 2016 to spearhead the professionalization of Business and Market development. Prior to joining Michael held senior business development roles in BGL Group, HBOS PLC and Countrywide PLC. Michael is recognised in the industry for his thought leadership and for delivering innovative solutions for clients operating in highly regulated markets. Michael speaks regularly at the House of Commons and has become a well recognise spokesperson for Freedom in the media. Michael has successful transformed Business development in Freedom which has made future new income generation more predictable.

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  • Jeff Poole

    BPO/ITO &
    Retail Finance

    Jeff joined Freedom from Tesco Bank where he was responsible for Account Acquisition and New Product Development.  Jeff brought a wealth of experience in the unsecured market from his time with Tesco and previously consulting with KPMG. Jeff was one of the founders of MBNA in the early 90’s and has accelerated the growth of Freedom Consumer business through extension in to Retail Point of Sales Finance, Motor Finance and Credit Cards.

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  • Alison Ward

    Head of Compliance

    Alison joined Freedom Finance in late 2016 as Head of Compliance and Chief Risk Officer and comes to us with over 17 years’ experience in Financial Services. Immediately prior to Freedom, Alison was Head of Compliance for Media Ingenuity, a FinTech company operating in the consumer credit market. During her time there she managed the company through their FCA authorisation process and was responsible for negotiating and leading on a number of key affinity and supplier developments. Before her time at Media Ingenuity, Alison was Head of Compliance and DPO for Hill Dickinson LLP and specialist in defending fraudulent insurance claims. Alison is a graduate chartered accountant and previously held senior management positions with BGL Group (Corporate Services) and has 10 years’ experience as an Assistant Director in corporate banking with RBS and HSBC. She has been a magistrate for 17 years and currently chairs the Cambridge Bench.

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  • Mark Wainwright

    Finance Director

    Mark joined Freedom Finance in 2005 and has overseen the recent growth while ensuring strong financial reporting and control. A qualified Accountant prior to joining Freedom Finance Mark held a variety of financial accounting roles with Deloitte, Andersen and Marks and Spencer Financial Services.

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  • Ian Johnson

    Commercial Director

    Ian was part of the Senior Management Team at Sensible Home Finance and joined Freedom Finance in July 2016. Ian has over 17 years’ financial services experience in the broker market and has held National Sales Manager roles at two leading Finance Houses operating in the second charge intermediary market. Ian has brought knowledge and experience in business development from Lending through to Debt servicing and has driven new business and enhanced acquisition channels across the financial and debt sectors that he has held senior positions in.

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  • Alex Longson

    Head of Business

    Alex has been with the business since 2006 having initially joined on a temp contract. Alex’s first role with Freedom was Accounts Assistant before later placing 1st in the world in two accountancy papers and qualifying as a Chartered Accountant in 2009. During his time in Finance he took on the roles of Finance Analyst, Finance Manager and Financial controller. Since 2015 Alex has built Business Intelligence into a commercial unit in its own right. Central to this has been the development of the Freedom Score which Alex has created and developed.

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  • Ryan Wagstaff

    Operations Director

    CeMAP qualified Ryan joined Freedom Finance as Operations Director in July 2016, bringing over 12 years’ experience in the financial services industry. Ryan has worked in the mortgage industry throughout these 12 years, specialising in both the first and second charge market. Ryan manages all operational activity for Freedom Mortgages and Freedom Finance, overseeing all aspects of the first and second charge customer journeys.

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