Why partner with Freedom?


Harness the power of our platform to deliver real-time lending decisions


Only the UK’s best of market lenders comprise the Freedom Finance panel


Our NPS and feefo ratings reflect the highest levels of customer satisfaction


33 years’ experience plus the backing of the Pollen Street Group network

Access the UK's largest managed lending platform today

The Freedom Team

Brian joined Freedom in 2016 having held senior positions in a range of businesses. Prior to Freedom he was Sales & Marketing Director for Virgin Money and was one of the executive team which floated the business in 2014. Prior to that Brian was CEO of HML Ltd which was and still is the largest Mortgage Servicer in the UK. Brian brought significant experience of large scale change as well as significant presence in the finance market. Brian gained the honour of graduating first in his MBA year and is a qualified Lean Six Sigma Green Belt. Brian is also a Trustee of the Royal Academy of Dance.

Andy joined the Group by way of the acquisition of his previous companies in 2016. Andy has brought extensive knowledge of growing businesses as well as a deep understanding of optimizing first and second charge mortgage sales. Andy runs Freedom Mortgages and has been instrumental in growing the first and subsequent mortgage business known as Freedom Mortgages. The growth in this area over the previous few years has made this operation one of the largest in the country. Andy has also been responsible for growing the successful Joint Venture with Mortgage Advice Bureau.

Michael joined the Group in 2016 to spearhead the professionalization of Business and Market development. Prior to joining Michael held senior business development roles in BGL Group, HBOS PLC and Countrywide PLC. Michael is recognised in the industry for his thought leadership and for delivering innovative solutions for clients operating in highly regulated markets. Michael speaks regularly at the House of Commons and has become a well recognise spokesperson for Freedom in the media. Michael has successful transformed Business development in Freedom which has made future new income generation more predictable.

Lance joined Freedom in 2017 as Managing Director of Freedom Mortgages. Lance has extensive experience across multiple industry types, including Financial Services, Prop-Tech, Banking & card payments. Prior to joining Freedom Lance was COO at easyProperty.com and IT & Operations Director at 123 Send.

Mark joined Freedom Finance in 2005 and has overseen the recent growth while ensuring strong financial reporting and control. A qualified Accountant prior to joining Freedom Finance Mark held a variety of financial accounting roles with Deloitte, Andersen and Marks and Spencer Financial Services.

Alison joined Freedom Finance in late 2016 as Head of Compliance and Chief Risk Officer and comes to us with over 17 years’ experience in Financial Services. Immediately prior to Freedom, Alison was Head of Compliance for Media Ingenuity, a FinTech company operating in the consumer credit market. During her time there she managed the company through their FCA authorisation process and was responsible for negotiating and leading on a number of key affinity and supplier developments. Before her time at Media Ingenuity, Alison was Head of Compliance and DPO for Hill Dickinson LLP and specialist in defending fraudulent insurance claims. Alison is a graduate chartered accountant and previously held senior management positions with BGL Group (Corporate Services) and has 10 years’ experience as an Assistant Director in corporate banking with RBS and HSBC. She has been a magistrate for 17 years and currently chairs the Cambridge Bench.

Zoe has 11 years Marketing and Communications experience for market leading brands in the retail, financial services and education sector. In her time at Shop Direct she was instrumental in launching the credit proposition for the Very.co.uk brand and increasing credit utilisation. She has also spent 4 years at BPP Professional Education, a leading provider of Accountancy and Law courses, focussing on building and shaping the marketing strategy to encourage loyalty to the brand and improve student engagement and retention.

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Doncaster, South Yorkshire